The co-founder of the Dean Collection -- a contemporary family art collection he started with his wife, Alicia Keys -- posted a video on Instagram announcing his initiative. In the clip, he says, “It’s time for you to start taking your creativity into your own hands… It’s time to start taking your business into your own hands.”
The Dean Collection 20 St(art)ups will award $5000 each to 20 artists around the globe to do their own shows. Swizz says it's open to artists who work in all mediums, with artistic restrictions -- it doesn't even have to be hosted in a gallery. "It can be any space that represents you."
Anyone interested can apply on the Dean Collection’s website and use the #TDC20 hashtag to tag your work on social media. The deadline is May 31st.