"As one of the first DJs to make it onto the radio, Kool DJ Red Alert was there when hip-hop history began. In this talk at the 2005 RBMA in Seattle, Red takes us through the days when it was a local phenomenon, confined to a few blocks in the South Bronx. He talks about Kool Herc, Afrika Bambaataa, Grandmaster Flash and the other legends who laid down the template. We hear about the records that rocked the block parties, the equipment that was used to blow up the sound, the local stars who thrilled the streets and how hip hop was pimped from day one by a pizza parlour boy who cribbed rhymes from his friend to make the first record.TOPICS:02:37 - The Bronx 08:23 - Kool Herc18:17 - Afrika Bambaataa 30:51 - Grandmaster Caz50:30 - Hip-hop1:05:02 - DJing The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year."