In the same vein as 'stand for something or fall for anything', Nike's 30th anniversary 'Just Do It' campaign, featuring Colin Kaepernick is powerful. Kaep is the embodiment of "Believe in something. Even if it means sacrificing everything." Also featured in Nike's campaign: Serena Williams, Odell Beckham Jr., Lacey Baker & LeBron James.
I mean, you're allowed to destroy your property... that you paid for... Nike already got those coins. For those burning their Nike gear, there will be others who buy more Nike gear.