Once dubbed "the Jay-Z of the South" by Pharrell Williams, T.I. gradually came into his own and established himself as one of rap's most successful MCs during the early 2000s. Like Jay-Z, T.I. born Clifford Harris in Atlanta, GA carried a balance of smoothness and toughness, and although 2001's I'm Serious didn't shoot him out of the gate à la Reasonable Doubt, he consistently grew and launched a string of major hits with 2003's "24's." Throughout the six following years, T.I. maintained a consistent presence on urban radio stations in America: 2003's Trap Muzik, 2004's Urban Legend, 2006's King, 2007's T.I. vs T.I.P., and 2008's Paper Trail all released through the MC's deal with Atlantic were Top Ten albums, with the latter three even spending time at the very top of the chart.