Must give it to him – DIDDY WINNING! Not only does he have every vodka drinker calling themselves Cîroc boy/girl, but he’s now tapping into the tequila market. Diageo North America and Combs Wine & Spirits makes the announcement that they’ve joined forces in a 50/50 global partnership in buying luxury tequila brand DeLeón.
“DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights,” says Diddy. Major things! Be on the look-out for DeLeón, the 100% blue weber agave boutique tequila brand. More down bottom.
Before you go, the gallery is pretty interesting!